Real girls, with real curves.  Is there anything more empowering?  That is exactly the message shared through the latest campaign by Lonely Hearts lingerie.

If you haven’t heard of The Lonely Girls Project, now is the time to get schooled up.  Lonely Hearts, a New Zealand-based lingerie brand recruits individuals for campaigns, which aim to photograph women in ways they feel comfortable and empowered, usually in places familiar to them, with zero retouching.  In their latest instalment Lena Dunham and Jemima Kirke (known from HBO Girls) have stopped traffic (and rightly so!) with their new campaign.


Lena Dunham and Jemima Kirke

We have been long-time fans of the dreamy product that only Lonely Hearts can create, but now we’re even BIGGER cheerleaders of their continuing commitment to diversity and representation!

Share your thoughts on this campaign below!